Ensure all tracking mechanisms are fully tested and operational on the website.
Manage creation of blog content with external agencies and / or freelancers and provide editorial review.Coordinate the execution of the SEO strategy and plan with paid advertising campaigns, with a focus on Google AdWords.Develop and execute an SEO strategy and plan, including the content marketing and technical SEO plan.Own the tone, style and voice of web content, which include copy and editorial oversight and governance.Own the web strategy, architecture, plan and lead the execution of web projects.Additionally, the role will own the SEO and content marketing strategy and plan. This hands-on, leadership role will own the strategic direction of the website and be responsible for ensuring strong execution, including improving quality of traffic and conversion on core pages. The Web Marketing Manager role will play a key role in building brand awareness and driving marketing qualified leads (MQLs). The goal of the marketing team is to build awareness and drive demand for the leading online video platform for businesses that rely on video. The marketing team at JW Player is a small team with big ambitions. Each month, there are over 1 billion viewers across 2.7 billion unique devices consuming video on JW Player's technology. Founded over a decade ago as an open source video player, JW Player's technology platform now powers digital video for hundreds of thousands of businesses across NA, EMEA, APAC and LATAM.
JW Player is the leading video software and data insights platform that gives our customers independence and control in today's Digital Video Economy.